Apple has a lot of potential with these platforms. Some were, and some were outright failures.
Let's dive into what was launched and my take on it...
They have a library of 300 or so magazines on launch.
Some thought this was groundbreaking. Well, let me pop your bubble. It isn't. Why?
Apple some time last year acquired a company called Texture. It's out there look it up.
The service offers you 200+ magazines (Nearly 300 to be accurate), to download and read on your devices, at a rate of you guessed it $9.99 per month.
My father and I have been subscribers to Texture since 2016 if I can remember correctly, so I have a fair bit of experience with the platform. All Apple has done is integrated Texture into Apple News with new rather pointless features that look great for a launch but don't have much productivity benefits to the average reader. However, I will give them credit where it's due. Texture never got the attention it deserved for the ingenuity of the platform. Apple is bringing News Reading and magazine culture to the masses ( albeit the Apple using populous in US and Canada. The UK and Australia will get it in late 2019, and a global rollout can be expected in 2020 though that's me speculating so take that with a pinch of salt) using its reach and influence to popularise the platform.
Apple Pay seems to be getting more advanced, and with alleged widespread adoption in the US, they decided to take it one step further.
The Apple Card is a digital card as well as a proper credit card( Full explanation below) that works in conjunction with your Apple wallet.
They Partnered with MasterCard and Goldman Sachs to create this service.
So there is the Digital Card that works with Apple Pay, and for the times you don't have Apple Pay there is a proper Titanium Credit Card with your name engraved on it. This card has-
- No Expiry Date
- No CVV
- No Numbers
- Low-Interest rates on credit card payments
- The Card Doesn't have a points benefit system. Instead, it gives you back a percentage of the money you spent using Apple Card and Pay based on how you paid for it at the end of the day
- If you spent on any Apple Service, or Apple Store, there is a 3% return rate
- If you use Apple Pay, then there is a 2% return rate
- And if you swiped your titanium card, then there is a 1% return rate
- The Apple Pay App shows you using Apple Maps, where you spent what clearly, unlike credit card statements and systematically sorted them based on categories like Food, Entertainment and Shopping
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This was a sneak peak, so I wasn't hoping for much, but this pitch did deliver enough to get me excited.
Apple TV and Apple TV+
The Apple TV app was refreshed to offer integration with Amazon Prime Video and a channel based subscription service which allows you to watch all a networks shows (HBO or Showtime for example) without leaving the Apple TV app.
This part of the event was such a disappointment I can't even stress how annoying it was. These shows as impressive as they sounded had little to nothing to show for it. Even the trailer at the end was a 1 minute 44-second montage of a bunch of these shows telling you little to nothing about the actual shows.